Thinking about MOVE-IT and HE Applications

As we slide into the MOVE-IT Weekend in London it would be good to hear from colleagues attending the event, as well as colleagues who may want their department to  attend in the future.
A few questions   to kick off:

What is your impression of the event as part of an applicant/recruitment campaign?
In what ways might the benefits of attending outweigh any costs involved?

As part of a  campaign to heighten the profile of Dance in HE, d you think that DanceHE should  be present at such events in the future?